UPDATE: Dallas Cowboys Dez Bryant Launches ThrowUpTheX.com
UPDATE: ThrowUpTheX.com launched this morning August, 28.2014 at 8:08 AM. Go check out the site and don’t forget to Throw Up The X with Dez Bryant, Cowboys Nation!
Dallas Cowboys wide receiver Dez Bryant has taken the National Football League by storm. From his humble beginnings, to the international sports celebrity status he has reached with America’s Team; Bryant’s image is one of perseverance and athletic excellence.
Those fans who watch the Cowboys know that when Dez scores a touchdown, he crosses his forearms above his head in an X position which indicates to opposing teams that they just got beat by the “X factor.”
I caught up with Ryan Totka in Oxnard, California at Cowboys training camp. Totka is the Chief Marketing Officer of ThrowUpTheX and the Founder of Athlete Promotions. In his role as CMO, Ryan is taking Dez Bryant’s ThrowUpTheX brand to the next level, announcing the launch of ThrowUpTheX.com this week.
According to Totka, fans will be able to order various Tshirts, stickers, and are able to submit requests for custom designed ThrowUpTheX Tshirts. The Dallas Cowboys #1 Fan Ms. Carolyn Price even got in on the action this week wearing her new shirt while striking the famous Dez Bryant “X” pose. Watch the interview and be sure to share!
Follow Matt Thornton on Twitter @MattsCowboys