UPDATE: Dallas Cowboys Dez Bryant Launches ThrowUpTheX.com

UPDATE: ThrowUpTheX.com launched this morning August, 28.2014 at 8:08 AM. Go check out the site and don’t forget to Throw Up The X with Dez Bryant, Cowboys Nation!

Dallas Cowboys wide receiver Dez Bryant launched ThrowUpTheX.com brand site on August 28, 2014 at 8:08 AM CDT.

Dallas Cowboys wide receiver Dez Bryant has taken the National Football League by storm. From his humble beginnings, to the international sports celebrity status he has reached with America’s Team; Bryant’s image is one of perseverance and athletic excellence.

Those fans who watch the Cowboys know that when Dez scores a touchdown, he crosses his forearms above his head in an X position which indicates to opposing teams that they just got beat by the “X factor.”

I caught up with Ryan Totka in Oxnard, California at Cowboys training camp. Totka is the Chief Marketing Officer of ThrowUpTheX and the Founder of Athlete Promotions. In his role as CMO, Ryan is taking Dez Bryant’s ThrowUpTheX brand to the next level, announcing the launch of ThrowUpTheX.com this week.

According to Totka, fans will be able to order various Tshirts, stickers, and are able to submit requests for custom designed ThrowUpTheX Tshirts. The Dallas Cowboys #1 Fan Ms. Carolyn Price even got in on the action this week wearing her new shirt while striking the famous Dez Bryant “X” pose. Watch the interview and be sure to share!

Follow Matt Thornton on Twitter @MattsCowboys

2 people like this

Matt Thornton

Matt Thornton is a professional writer and the Sports Editor for the Dallas Entertainment Journal. He is also the co-host of Dallas' hit radio/television show Drew Pearson Live with Cowboys Super Bowl champion, the Original 88, Drew Pearson. Thornton is a sports contributor for 97.1 KEGL Cindy Scull Mornings, the TV Color Analyst for the Dallas Sidekicks, and has appeared in both movies and television as an actor. Matt covers the NFL Dallas Cowboys, NBA Dallas Mavericks, MLB Texas Rangers, NHL Dallas Stars, MLS FC Dallas, MASL Dallas Sidekicks, and Southern Methodist University Athletics. He was born and raised in Dallas, Texas and is a member of the Professional Football Writers Association (PFWA) and Professional Basketball Writers Association (PBWA). At the age of four, his Grandpa Joe took him to his first Dallas Cowboys game and Matt has followed the National Football League and sports ever since. Follow Matt Thornton on Twitter. or Click here to visit Matt Thornton on the web.